Social House is my home away from home, photography studio and sanctuary. It’s where I can escape to surround myself with like-minded creatives or get lost in my editing with a nice cup of coffee. But beyond the daily support and inspiration, Social House is a host of the collaborative opportunities that I live for – like workshops. We simply don’t dedicate enough time to just play, as we get stuck in front of our screens and inside social media bubbles. It was time to break out props and let the creative juices flow…
Michelle of Luxe Lara Design & Marketing and I have been working on various client projects and are now producing branded stock imagery together. There is so much value in providing a hands-on session about photography partnerships, so we decided to share our collective knowledge with other small business owners. We enthusiastically drafted out a plan for “Co/Create: Branding Photography for Creatives” – a fun and impactful workshop that combines detailed information on best practices and a professional headshot, among other useful takeaways.
After all, your brand goes far beyond pretty and your logo: it’s where your imagery and experience meet. During the 2 and a half-hour event on May 20th, Michelle and I lead a flat-lay styling and shooting session, showed attendees how to create images that will resonate with their audience and paired them to collaborate. They also learned how to use branded imagery to tell a story, engage with followers and tips to grow their business or blog. We dug into the concept of “show NOT tell” on Instagram with a little imagination and confidence in having a voice. We engaged, connected and built meaningful relationships within our respective industries. It was the perfect mix of designers, newbies and girl (boss) power – even with our honorary gentleman, Lyle present.
“Community over competition” and “better together” are terms we champion around The house. Our Saturday morning of Co/Creating was all of that and so much more. The energy was contagious and all 16 participants fully embraced their collaborative roles to cross-promote each other and produce authentic content. We let go of comparisons and the fear of being who we are behind our handles, because it’s okay to share your personality with a “behind the scenes” perspective! I’m also a huge believer in quality over quantity, so we emphasized the importance of having a purpose online instead of posting just to fill space.
We carried on the conversation to video marketing strategies, Facebook ads and how to keep up in this digital world. That sparked the topic of creating an editorial calendar and the importance of planning out content in advance, which will be the focus of our next workshop in July – stay tuned for dates and details!
Special thanks to Laura of Social House for letting us run wild with our ideas, Anna of Lovewell Kitchen for fueling us with snacks and to everyone who joined us – we hope to see you all again and look forward to following along on social media!
Daliza Vargas, Kery Knuton [Your Health Path], Laetitia Reino [Laure Nell Interiors], Tracy Hyde [Hyde Events], Gabriela Viteri [The Curated Look], Gabriela Perez [Concepto Media], Yulia Konovnitsyna [Straight Forward Co.], Kelly Hudak [Northrop Realty], Emily Ravenna [The Hip Suburban], Monique Sanchez [Motivational Mermaid Fit], Rebecca Fordham [Caloosa WaterWear], Celia Sasser [Celia Sasser Interiors], Devina Vadera [My Little Pudding], Alina Dombrovska + Cheyenne [Hello Tea], Lyle Deitch [Ana Candles].